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PPC Training

    • Introduction of PPC (Pay Per Click)
    • How PPC Works
    • Getting started with Adwords
    • Adwords vs adsense
    • Landing page info
    • Budget
    • Timing
    • Keywords selections
    • CPC (Cost Per Click)
    • CPM(cost per mille or cost per impression)
    • Conversion rate
    • Ad positioning
    • SEM vs SEO
    • Account setup
    • Campaign
    • Ad group
    • Target through language
    • Target through location
    • Target through customers
    • Target, placement & segmentation
    • Keywords Research
    • Traffic Estimator Tool
    • Ad Groups Setup
    • Creation of Banners
      • Google Conversion code
      • Optimize cost per click
      • Build a healthy keywords list
      • Use of Traffic Estimator
      • Accounts setting
      • PPC Campaign Design
      • How to increase traffic
      • Landing page improvement
      • Know your quality score
      • Knowledge of Google analytics
      • Google Analytics Setup
      • Analytics Tracking Code Setup
      • Link with analytics
      • Analytics dashboard
      • Use of analytics
      • Role of Analytics in PPC
      • Introduction of Google insight
      • Introduction of Google Trends
      • Managing clients accounts
      • How to track your conversion
      • Tracking your keyword's performance
      • Budget, Billing, Reporting Techniques
Duration and Fees

Course Duration : 1 Month
Course Fee: 7500 INR
Class Duration : Monday - Saturday (Regular - 2 Hours)
Timings: 10:00 AM - 7:00 PM All Monday - Saturday.

 

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